A world-class demonstration venue.
Technology experienced in real conditions.
WE CREATE IDEAS FOR THE FUTURE CULTURAL INFRASTRUCTURE OF CENTRAL ASIA AND THE CAUCASUS USING THE TOOLS OF MULTIMEDIA
ON THIS DAY YOU WILL SEE
How light becomes dramaturgy
How sound gains space
How image shapes architecture
How content transforms into experience
How a new industry hub is born
PROGRAM · APRIL 1
Immersive 360° Show
A synthesis of light, sound, and image as a new form of cultural environment
Spatial Sound
Demonstration of the immersive audio architecture L-ISA
Projection mapping
Immersive imagery by BARCO transforming space and architecture
Next-Generation Lighting
The dramaturgy of light by AYRTON, Robert Juliat and ETC, shaping dynamics, rhythm, and the architecture of emotion
Educational Program
Presentation of a new school for audiovisual industry professionals
Multimedia Art ResidenCY
Launch of a program for experiments, collaborations, and multimedia practices
BE AT THE CENTER OF THE EVENT
IMMERSIVE LAB is the starting point for those shaping the industry
Cultural institution leaders
Developers and investors
Production companies
System integrators and technical specialists
Government institutions
Industry partners
PARTNERS FROM 8 COUNTRIES
For the first time under one roof — partners from across all Sound Creations territories, from Central Asia to the Caucasus.
WHY THIS MATTERS
CULTURE STARTS WITH SPACE.
INDUSTRY STARTS WITH STANDARDS
International programs and certified trainers.
Development and testing of immersive solutions.
Technology as a tool for culture.
A place where the industry meets and shapes the standards of the region’s new cultural economy.
TECHNOLOGIES AND PARTNERS
WE LOOK FORWARD TO WELCOMING YOU AT
IMMERSIVE LAB
OPENING
01.04.2026
Seats are limited.
Each participant is individually approved and receives a QR code for event access.
Event Coordinator Yulia Kovshar
kys@sc-electronics.com